I'm working on some logo concepts for a friend, she is starting a French Macaroon Cookie Co. I'm so excited that Kansas City is getting some macaroon love! She is a fablous baker, and I've just loved working on these.
The options below are the first round of concepts, and some color ideas. We still need to refine them and come up with a final version . . . but I thought it would be fun to post the design process of this project. Design can change so much from start to finish, and I'm sure this will be no different. Which one do you like and why?